I don’t think this is working
Me: “It means that last quarter you actually only had 28 real leads, but don’t worry we fixed your #GTM setup when you hired us...
April 28, 2023
Attribution
articles
SaaS Demand Generation Attribution
Advertising doesn’t work, and we’re all heading in the wrong direction
When your company’s website cannot produce a healthy conversion rate from sources of traffic primed with intent (organic, direct), you have a messaging, product, or...
April 28, 2023
Give credit to all touch-points along the journey
We all agree that #b2bmarketing requires multiple touch-points to compel a person to engage with a company. If we agree on that, why would we not...
April 28, 2023