Attribution

 articles

SaaS Demand Generation Attribution

I don’t think this is working

Me: “It means that last quarter you actually only had 28 real leads, but don’t worry we fixed your #GTM setup when you hired us...

March 6, 2022

Advertising doesn’t work, and we’re all heading in the wrong direction

When your company’s website cannot produce a healthy conversion rate from sources of traffic primed with intent (organic, direct), you have a messaging, product, or...

March 6, 2022

Give credit to all touch-points along the journey

We all agree that #b2bmarketing requires multiple touch-points to compel a person to engage with a company. If we agree on that, why would we not...

March 6, 2022