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Let Us Help You Build Your Paid Media Strategy

Qualifying B2B SaaS companies get a free comprehensive audit of your LinkedIn, Google, Meta & Bing campaigns.

Paid media management & optimization, including Google, LinkedIn, Meta, YouTube, Reddit, etc.
Unlimited ad creative that stops the scroll across all placement sizes, dimensions, and channels.
Conversion tracking & analytics to fuel real-time reports to understand what is and what is not "working."
Charles Michael
Co-founder

"Jonathan and Jason were great to work with! They took our business from a trickle of inbound leads to a well-oiled engine driving 20 demos a week."

Andy Binkley
Co-Founder, CMO

"For every $1 we put in, we get about $8 back in pipeline."

Karen Sage
CMO

"Omni Lab isn’t just another ads agency, they go deep to understand what’s working and what’s not working in our CRM to optimize for opportunity creation."

Kasey Babcock
Campaign Marketing Manager

"I have loved working with the Omni Lab team and I cannot recommend your services enough. I really think your support moving forward will be a game changer in how Meisterplan is marketed."

Jessica Stonish
Head of Marketing

"To be honest, you've changed my perspective on agencies as I've been burned in the past / had to wriggle out of existing relationships with ad agencies that do a terrible job. Your campaign management and strategic advice is super valuable and I've sung your praises to everyone who has asked about you."

Chad Egelhoff
VP of Marketing

Omni is a fantastic partner for marketing leaders looking to balance brand awareness and demand generation. Pragmatic and proactive, they aligned seamlessly with our strategy to deliver LinkedIn advertising activations that truly hit the mark. Their consistent guidance helped us take the right approach to achieve both short- and long-term goals."

Not everyone is a good fit for paid media

If you check the below boxes, you'll get a lot of value working us.

Product Market Fit

You are seeing the right product signals and are starting to generate inbound demand.

At Least One In-House Marketer

You have at least one in-house marketer to help connect your marketing strategy to your paid media strategy.

Raised Series A+

You've moved past your seed stage round and have a budget of more than $10k/month to spend on paid.

How we'll help you

We'll help you set up a proper foundation to scale your paid media strategy, while providing proactive updates on what's working and what's not working.

A paid ads strategy tailored for your business

We'll create a customized paid media strategy aligned with your business goals, target audience, and brand. This strategy includes selecting the right platforms, optimizing spend allocation, and identifying the ideal content to promote.

Conversion tracking across all channels

We'll help you set up comprehensive conversion tracking across all channels and conversion events on your website. With accurate conversion tracking you'll be able to understand what's working and what's not working.
Learn more...

Ad channels optimized for pipeline

It's not enough to report on clicks and conversions. We'll help you manage and optimize all of your paid channels, while ensuring your bottom-of-the funnel campaigns are optimized towards pipeline creation.

Chat with Omni Lab via Slack & Monday.com

You’ll have direct, real-time access to the Omni Lab team for quick updates and questions via Slack and Monday.com. It will feel you just hired another five people to your marketing team. ​

Ad creatives that engage your audience

Omni Lab’s creative team will design eye-catching ads that capture attention and spark interest, aligning with your brand and resonating with your target audience.
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Proactive paid ads recommendations

You don’t want an agency that just takes orders, you have enough on your plate. You need one that offers proactive, data-backed recommendations to fuel better decisions that drive growth.

A/B test creatives that move your audience

Not everything should be an A/B test, but when something isn't working we'll run A/B tests on ad creatives, content, and landing pages to find what resonates best and drives conversions.

Bi-weekly 60min strategy & performance calls

Every two weeks, you’ll meet with the Omni Lab team for an hour to review results, discuss optimizations, align on upcoming strategies.

Qualitative and quantitative reporting

We'll provide you regular reports on your campaign performance quantitative data (like CTR and conversion rates) and qualitative insights (how buyers heard about you) for a full understanding of your impact.
Learn more...

Driving pipeline for B2B's most ambitious brands

We are looking forward to earning your trust.

Chad Egelhoff
VP of Marketing

Omni is a fantastic partner for marketing leaders looking to balance brand awareness and demand generation. Pragmatic and proactive, they aligned seamlessly with our strategy to deliver LinkedIn advertising activations that truly hit the mark. Their consistent guidance helped us take the right approach to achieve both short- and long-term goals."

PelagoHealth
Karen Sage
CMO

"Omni Lab isn’t just another ads agency, they go deep to understand what’s working and what’s not working in our CRM to optimize for opportunity creation."

Shipwell
Adam Markowitz
Co-Founder & CEO

"Omni Lab has been integral to setting up and scaling our demand gen engine at Drata. They focus on the right metrics that have led to accelerated growth, and record month over month pipeline generation and closed won opportunities."

Drata

Frequently Asked Questions

Answers to common questions about Omni Lab.

What ad channels are included in the retainer?

All retainers include management for the following channels: Google Ads, Bing Ads, LinkedIn Ads, Meta Ads, YouTube Ads, Display, Reddit, and X. If there isn't an ad channel here, reach out and ask us if we can support it.

Can we customize our pricing package?


Yes, we offer a number of different ways to work with us. We've got you covered, from full-channel management and account setup to monthly reports. See our pricing page for more details.

How do you communicate with our team?

We'll invite you to a shared Slack channel and Monday.com (for project management) to keep us aligned on what's working and what's not working. During onboarding we will meet every week to ensure strong alignment between your team and ours. After onboarding, we'll move to a bi-weekly 60/min cadence to plan future campaigns and review performance.

How long does onboarding take?

On average onboarding will take three weeks depending on each client's ad budget and number of channels being managed.

Who are your ideal clients?

We are a good fit for B2B SaaS brands spending at least $10k/month in ad spend, have achieved product market fit, and have a marketing team of 1-10+.

How do you bill?

We bill monthly based on what you spent from the prior month.

What's included in a retainer with creative?

All retainers with ad creative include both copy and art across every format and supported channel.