Bring us your last four quarters. We will show you the next four.
45 minutes with a partner, not a sales rep. You will leave with a candid read on your program and a clear picture of what a paid media strategy built around the shortlist could look like for your category.
What to expect
- A review of your current paid media program and what is working
- A candid take on where budget is being wasted or misdirected
- A preliminary view of what a program built around Reach, Attention, and Efficiency looks like for your category
- No pitch deck. No sales playbook. Just a real conversation.
Trusted by marketing teams at leading mid-market B2B SaaS companies
What founders and marketing leaders say after the call.
Omni Lab has been a critical part in laying the foundation of our paid ad programs and are always suggesting ways to move the needle a bit further.
They're experts in optimizing your paid investment because they deeply understand the full breadth and depth of a buyer's journey.
Omni Lab Consulting has been amazing to work with. They helped reengineer our Google Analytics so we could better understand what digital channels were performing best. This has put the company in a much better position to make decisions to support growth goals.
After working with Omni Lab over the last year, the quality of our paid leads has dramatically improved. Further, they were able to significantly refine our Paid Search keyword targets, which cut our CPL by more than half and optimized our spend to bring in the right audiences.
Omni Lab is an essential part of our marketing strategy. We started seeing a direct correlation between our paid efforts and our pipeline within a few months.
The team consistently brings ideas, tests, optimizations, and recommendations before we ask that have consistently resulted in hard ROI.
Calls go best when this sounds like you.
- B2B SaaS, Series A to C, $10K or more per month in paid
- Graded on pipeline, not leads
- In-house team that needs strategic firepower
- Salesforce or HubSpot with attribution you trust
What an engagement includes.
The call is free either way. If it turns into an engagement, this is what working with Omni Lab looks like.
A paid media strategy built around your business goals
Comprehensive conversion tracking across every channel
Ad channel management optimized for pipeline
Direct access to the team in Slack and a shared project board
Ad creative that actually resonates with your audience
Proactive, data-backed recommendations
A/B testing of creatives and landing pages
Bi-weekly 60-minute strategy and performance calls
Qualitative and quantitative reporting on performance
Questions people ask before booking.
What ad channels are included?
Google Ads, Bing Ads, LinkedIn Ads, Meta Ads, YouTube Ads, Display, Reddit, and X. If a channel you need isn't listed, ask on the call. We'll tell you straight whether we can support it.
Can we customize our engagement?
Yes. There are a number of ways to work with us, from full-channel management and account setup to one-time projects and monthly reporting. The call is where we figure out which fits.
How do you communicate with our team?
A shared Slack channel and a project board keep everyone aligned. During onboarding we meet weekly, then move to a bi-weekly 60-minute cadence to plan campaigns and review performance.
How long does onboarding take?
On average about three weeks, depending on your ad budget and the number of channels being managed.
Who are your ideal clients?
B2B SaaS brands spending at least $10K per month in paid media, with product-market fit and a marketing team of one to ten-plus.
How do you bill?
Monthly, based on what you spent the prior month.
Still have questions? Bring them to the call.