About us

A demand generation agency focused on building pipeline and revenue

We pride ourselves on transparency

Qualified Leads
Qualified Pipeline
Revenue Closed
about us

What does Omni Lab do?

We help B2B SaaS companies create and capture demand to your grow revenue. We optimize based on metrics based in your CRM, not just your ad platform to truly understand what is driving pipeline and revenue.

Our Values

The core values behind
our global mission

Our values shape all our decisions at Omni Lab.


No matter how ugly or pretty it is, we give you the truth. It may be a bit uncomfortable, but it is the only way we can get better.


No corporate jargon or over hyping marketing concepts that should be made simple. We will treat you as if you were part of our family.


We approach everything with you and your clients in mind first. We hate friction in B2B and we work hard to remove it in order to provide your clients a better experience.


We give away our best ideas and believe that giving back with no strings attached is the best policy. We'll also make sure to buy you a cup of coffee when you're in town.

Our Team

Meet the team at Omni Lab

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John Carter

CEO & Co-Founder

Clark Howell

CTO & Co-Founder

Miranda Summers

Head of Marketing

Amazing to work with...

"Omni Lab Consulting has been amazing to work with. They helped reengineer our Google Analytics so we could better understand what digital channels were performing best..."

Omni Lab has been integral...

"Omni Lab has been integral to setting up and scaling our demand gen engine at Drata. They focus on the right metrics that have led to accelerated growth, and record month over month pipeline generation and closed won opportunities."

Helped fill in the blanks...

“Jonathan was instrumental in helping us stand up a new growth function at Capital.  Jonathan helped fill in the blanks and ultimately helped our team set 50 meetings and $18M in pipeline..."

Let's work together to grow your business

Ready to build your demand gen engine?

Have more questions?

We'd love to connect with you to better understand your business and goals.

Contact Us

Clear & Transparent Pricing

We offer different packages based on the type of support you need.

See Pricing