SaaS Demand Generation Expectations
Setting realistic SaaS demand generation objectives is crucial for aligning goals with your KPIs and ensuring your efforts are sustainable. By analyzing your historical data, such as conversion rates and CPC, you can set achievable targets, while also understanding that paid media alone may not be enough to meet ambitious goals—combining paid and non-paid efforts can drive long-term growth.
Setting realistic SaaS demand generation goals is key to aligning your strategy with attainable sales and marketing metrics. By analyzing historical data, adjusting for channel performance, and understanding the limits of paid media, you can set achievable lead, pipeline, and revenue goals while acknowledging that growth requires a mix of both paid and non-paid efforts.
Measuring B2B marketing daily is a recipe for frustration, especially with longer sales cycles and high ACV. The real test isn’t whether marketing works, but whether your target audience finds your product compelling and understands the problem it solves.
