Me: “It means that last quarter you actually only had 28 real leads, but don’t worry we fixed your #GTM setup when you hired us...
#CMO: “Leads are significantly down from last quarter when we had another agency. I don’t think this is working. When looking at #GoogleAnalytics I see 250 leads last quarter and only 95 this quarter.”
Me: “Give me 30 minutes.”
#CMO: “Ok, but make it quick.”
[28 minutes pass]
Me: “Looking at your #GA conversion tracking setup that was configured using #GTM, I see that last quarter, before you hired us, you were measuring button clicks as conversions.”
#CMO: “What does that mean.”
Me: “It means that last quarter you actually only had 28 real leads, but don’t worry we fixed your #GTM setup when you hired us.”
#CMO: [sigh]… Thanks.
#Marketing is not magic, it’s a medium for communication. #demandgeneration #marketingisnotmagic
#CMO: “Leads are significantly down from last quarter when we had another agency. I don’t think this is working. When looking at #GoogleAnalytics I see 250 leads last quarter and only 95 this quarter.”
Me: “Give me 30 minutes.”
#CMO: “Ok, but make it quick.”
[28 minutes pass]
Me: “Looking at your #GA conversion tracking setup that was configured using #GTM, I see that last quarter, before you hired us, you were measuring button clicks as conversions.”
#CMO: “What does that mean.”
Me: “It means that last quarter you actually only had 28 real leads, but don’t worry we fixed your #GTM setup when you hired us.”
#CMO: [sigh]… Thanks.
#Marketing is not magic, it’s a medium for communication. #demandgeneration #marketingisnotmagic
Setting SaaS demand generation goals that are attainable for your organization and in line with KPIs for your business is critical. It's critical that your objectives address KPIs for your company and are realistic based on the advertising channels you're using, as well as the approach behind each.
When defining your SaaS demand generation strategy it's important to outline the fundamental metrics that will impact your startup and set clear expectations. Here are a few demand generation considerations we've learned from years of working with B2B SaaS startups.
The stages of a buyer’s journey are curated by your #B2BSaaS’ ability to execute on the fundamentals of...
