See the pipeline paid media touched, not just the pipeline it closed.

Influence connects your LinkedIn, Google, and Microsoft ad activity to real deals in your CRM, so you can finally answer whether paid media is actually moving your pipeline.

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01The Problem

Last-click tells a thin story.

Whichever channel happened to get the final click gets all the credit, and everything upstream (the months of exposure and engagement before someone actually converted) disappears from the report. That leaves marketing leaders guessing whether paid spend is really contributing to pipeline, or defending a budget with a number nobody quite trusts.

02How Omni OS Solves It

Real exposure, connected to real deals.

Influence connects the companies in your CRM to the paid exposure they've actually received, then shows you which deals were genuinely influenced by advertising and how those deals compare to ones that weren't: close rate, deal size, and how long they took to close. You can also see which engaged companies haven't turned into a deal yet, and follow any single account's journey from first exposure to closed-won or closed-lost.

03Key Capabilities

What your team gets.

Influenced deals, with confidence

See which deals were genuinely influenced by paid media, with a clear read on how confident that match is.

Your definition of influenced

Choose the definition that fits how each channel actually plays a role in your funnel: awareness, engagement, or direct response.

Influenced vs. everything else

Compare influenced deals against the rest of your pipeline on close rate, deal size, and sales cycle length.

Deals before they're deals

Spot companies engaging with your ads that haven't become a deal yet, before your sales team even asks.

The full journey

Follow any account from first exposure to closed-won or closed-lost: every touchpoint alongside every deal milestone, in one timeline.

04Why It's Different

Instead of a single last-click number, Influence lets you choose what “influenced” actually means for each channel's role in your funnel. It's upfront about how confident each match is, rather than presenting every number as certain.

05Inside Omni OS

Influence is one piece of the system.

AI AssistantGets you answers Brand BriefCentralizes your story AttributionAnswers the core question Anomaly DetectionHumans can't compete Double DownScales what's winning Keyword WasteStops the leak Campaign PlanningClarity, finally Paid Media ManagementEvery platform, one place Creative ProductionYour idea engine Budget ManagementPacing without surprises OnboardingA running start The full platformSee everything together

Stop guessing what paid media is actually worth.

See it in your dashboard Book a strategy call