Omni OS

The operating system built for B2B paid media.

Omni OS is our proprietary AI-powered platform that sits at the center of every engagement. It replaces the administrative overhead of traditional agency work with automated intelligence, so our team spends less time managing and more time thinking.

Omni OS

Dashboard

Pipeline influenced by paid · live from HubSpot

Guide

Pipeline (paid)

$1.34M+212%

CAC payback

9.6 mo−3.6mo

Cost / opp

$842−41%

Pipeline influenced · trailing 2 quarters

QoQ
ChannelSpendPipelineQual.
LinkedIn$48,210$612k82%
Google$31,940$408k71%
Meta$18,500$214k63%
YouTube$12,300$96k44%

Anomaly feed

Creative fatigue

LinkedIn · CTR −24% over 6d

Spend overage

Google · pacing +12% vs target

Terms auto-paused

7 misaligned queries · $3.1k saved

Trusted by marketing teams at leading mid-market B2B SaaS companies

A1RWATER
Accuris
Aible
Anvilogic
Blameless
Broadsign
CloudSpot
Cocoon
Daloopa
Dbvisit
Drata
Energy CX
01What It Is

Strategy without leverage is just good intentions.

Most agencies slow down as programs grow. More channels, more campaigns, more reporting, and less time for the thinking that actually moves the needle. Omni OS is built to invert that. It handles the signals, the alerts, the planning, and the data wrangling so our team can focus on strategy, creative, and outcomes.

Faster delivery

From planning to launch to iteration.

Better insight

A clear, real-time picture of what is working and what is not.

Stronger performance

More efficient spend and better results across channels.

02Capabilities

Ten ways Omni OS does the managing, so we can do the thinking.

01 · AI Assistant

Answers about performance, instantly.

Most teams spend days chasing down campaign data that should take seconds to find. Ask Omni OS a plain-language question and get an immediate answer grounded in your CRM, covering what is working, what is not, budget pacing, and spend-to-date. No reports, no inbox round-trips, no waiting.

Learn more

Ask me anything.

I can help you explore audiences, campaigns, messaging, goals, competitors, and performance metrics.

Select a client to ask questions…
Campaign performanceAudience segmentsCompetitorsLast meeting
02 · Anomaly Detection

Problems flagged before the damage compounds.

Spend overages, creative fatigue, and CTR drops typically surface at the end of the month, after budget has already been wasted. Omni OS detects deviations the moment they happen and alerts our team immediately, so issues are resolved before they erode pipeline or require explaining to leadership.

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Anomaly DetectionMonitoring
Flagged alerts0 active

Search terms auto-paused

Resolved

4 non-converting terms stopped

Google & Bing·$1,240/mo savedjust now

Spend overage on Google Ads

Overage

Pacing 22% over daily cap

·$2,140 vs $1,7503m ago

Creative fatigue on LinkedIn

Fatigue

CTR down 34% over 6 days

·“Bottleneck” ad set12m ago
03 · Onboarding

In market faster, with less back and forth.

Traditional agency onboarding is slow because it depends on clients compiling and handing off large volumes of documents. Omni OS ingests your audience, messaging pillars, and competitor context automatically. You review and edit instead of assembling briefs, which means campaigns launch sooner and the program starts learning faster.

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Client Onboarding

Apollo Studio

0%

Completed

apollostudio.comIngesting…
InfoReading…
Q&AReading…
GoalsReading…
BudgetReading…
AudiencesReading…
CompetitorsReading…
MessagingReading…
ContentReading…

Pulling audience, messaging, and competitor context automatically…

04 · Search Optimization

Wasted search spend, caught and stopped automatically.

Non-converting keywords and misaligned search terms quietly drain budget for weeks before anyone notices. Omni OS identifies underperforming terms based on CPL thresholds and total spend, then pauses them automatically across Google and Bing. Budget that was leaking gets redirected toward what is actually driving pipeline.

Learn more
Search OptimizationGoogle & Bing

Spend saved this month

$0

4 terms auto-paused

Search termSavedPipeline

free hubspot alternative

$0 pipeline · 90d

$0$0

marketing jobs remote

$0 pipeline · 90d

$0$0

salesforce login

$412 CPL · no opps

$0$0

what is a crm

$318 CPL · no opps

$0$0
05 · Campaign Planning

A full quarter plan, generated in minutes.

Building a campaign plan typically means weeks of decks, alignment calls, and stakeholder reviews before anything goes live. Omni OS generates a complete quarter plan from your audience, messaging pillars, and budget instantly, visualized as a single flowchart from campaign down to ad. Less time planning, more time in market.

Learn more

Campaign Plans

Manage your campaign plans

July 2026 | Pain-Point Awareness & High-Intent Search

Client: Apollo Studio

Jul 1 – Aug 31, 20263 channelsDraft
06 · Content Creation

On-brand content without the bandwidth drain.

Maintaining a consistent content cadence for paid media and thought leadership is hard when internal resources are stretched. Omni OS generates draft content grounded in your tone, brand guidelines, and messaging pillars. Every draft is human-reviewed before it goes anywhere near a channel, so quality stays high without slowing the program down.

LinkedIn PostAApollo Studio

Draft on-brand content.

Messaging pillarsOutcome-ledPipeline-firstNo jargon
Describe the post…
07 · Paid Media Management

From approved plan to live campaign, faster.

The lag between a campaign being planned and actually going live costs time and opportunity. Omni OS connects directly to ad channels to push new campaigns, creative, and audiences without the manual back and forth. Faster launches mean faster feedback loops and less time waiting before the program starts generating results.

Learn more
Media LibraryAApollo Studio
Apollo
Single Image

Video Production Bottleneck

Approved · Ad Set 1 · Pain Point

Ad accounts0/4 live
LinkedIn· Sponsored contentQueued
Google Ads· Demand GenQueued
Meta· Advantage+Queued
YouTube· In-stream videoQueued
08 · Creative Production

More variants in market, in a fraction of the time.

Traditional creative production cycles are slow, often taking weeks to align on copy, art direction, and revisions before anything gets tested. Omni OS generates hundreds of ad variants at scale based on winning B2B SaaS formats, ready to review and iterate quickly. More creative tested means faster learning on what resonates and a lower cost per lead over time.

Learn more
AApollo Studio
Video
Generating…
Single Image
Generating…
Carousel
Generating…
Video
Generating…
Single Image
Generating…
Single Image
Generating…
09 · Budget Management

Full budget visibility, any day of the month.

Without real-time visibility, overspending and underpacing go unnoticed until it is too late to course-correct. Omni OS tracks total spend versus target, monthly pacing status, and budget breakdown by geo, product line, and keyword theme across every channel. Report accurately to finance any time, with no scrambling at month end.

Learn more
Budget ManagementAApollo Studio · July

Monthly budget

$50,000

Spent to date

$0

Day 18 of 31

On pace
Spend to date vs targetIdeal pace
LinkedIn$0 / $17,000On pace
Google Ads$0 / $20,000Overpacing
Meta$0 / $8,000Behind
YouTube$0 / $5,000On pace
10 · Targets and Actuals

Pipeline as the scoreboard, not platform conversions.

When goals are not connected to real data, tactics drift and reporting loses credibility. Omni OS syncs directly with your CRM and HubSpot to track pipeline, stage conversion, and CAC payback continuously against your targets. Every optimization is grounded in what your CFO and sales team already trust as the source of truth.

Learn more
Targets & ActualsCRM synced
MetricTargetActual
Pipeline (MTD)$1.20M$0.00M+12%
Cost per opp$850$0−11%
CAC payback14.0 mo0.0 mo−1.6 mo
Stage conversion22%0%−3 pts

Live from your CRM · pipeline is the scoreboard, not platform conversions.

03In Practice

Teams that run on Omni OS.

The OmniLab team makes "paid" channel marketing so easy to understand for the entire team. Their reporting is the best I've ever seen. They go deep and always educate at every step of the journey. You always know how to track your investment.

Deirdre Mahon
Deirdre Mahon
VP of Marketing · Catch+Release

Thank you for your all work and professionalism in delivering campaigns to date. Great work.

Franki Chamaki
Franki Chamaki
Co-Founder, CEO · Hivery

The Omni Lab team is incredible to work with. They are extremely knowledgeable and constantly are going above and beyond to hit our targets. They honestly feel like an extension of our own team here at Nectar!

Trevor Larson
Trevor Larson
Co-Founder & CEO · Nectar

Ready to stop optimizing and start compounding?