Omni OS · Attribution

Know exactly what your pipeline owes to paid media.

Track target versus actual across every stage of your funnel (leads, pipeline, revenue), kept current automatically from your CRM and ad spend.

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Targets & ActualsCRM synced
MetricTargetActual
Pipeline (MTD)$1.20M$0.00M+12%
Cost per opp$850$0−11%
CAC payback14.0 mo0.0 mo−1.6 mo
Stage conversion22%0%−3 pts

Live from your CRM · pipeline is the scoreboard, not platform conversions.

01The Problem

“Are we on pace?” shouldn't be a research project.

Answering it shouldn't require pulling numbers from your CRM, cross-referencing a spreadsheet of targets, and calculating cost per lead by hand before a leadership meeting. Without a shared, always-current view of plan versus actual, teams either under-report risk until it's too late or over-report wins nobody can back up with numbers.

02How Omni OS Solves It

Your funnel, your stages, kept current on its own.

Define your own funnel (however many stages your business actually reports on, whether they're lead counts or revenue dollars) and keep target and actual in the same view automatically. Connect your CRM and the numbers stay current on their own; ad spend updates daily. Every stage shows how close you are to goal at a glance, and you can drill all the way down to which campaign (and which keyword, for search) is actually producing the pipeline.

03Key Capabilities

What your team gets.

01

Your funnel, your stages

Define the stages your business actually reports on, whether they're lead counts or revenue dollars. No preset taxonomy to work around.

02

Always current

Target and actual stay up to date automatically, synced from your CRM and daily ad spend.

03

Goal status at a glance

See how close you are to goal, color-coded across a rolling view of the last year.

04

Drill to the source

Trace pipeline down to the campaign (and for search, the keyword) that's actually driving each stage.

05

Rename-proof

Spend and pipeline stay accurate even when a campaign gets renamed on the ad platform mid-flight.

04Why It's Different

There are no preset stage names or assumptions baked in. You define the funnel your business actually reports on, and everything builds around your model instead of forcing you into someone else's template.

05Inside Omni OS

Attribution is one piece of the system.

AI AssistantGets you answersBrand BriefCentralizes your storyInfluenceValidates paid socialAnomaly DetectionHumans can't competeDouble DownScales what's winningKeyword WasteStops the leakCampaign PlanningClarity, finallyPaid Media ManagementEvery platform, one placeCreative ProductionYour idea engineBudget ManagementPacing without surprisesOnboardingA running startThe full platformSee everything together

See target versus actual the moment it changes.

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