Messaging

You go on a nice #Valentines date.

You wouldn’t tell your Valentines Date your characteristics when they’re trying to get to know you. So, why do #B2BSaaS companies talk about features when their audience is trying to get to know them...

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You go on a nice #Valentines date.

Your Date: “You seem like a nice person. Tell me a little bit about yourself.”

You: “I’m 5’11”, I have amazingly soft and wavy blond hair, my eyes are blue and crystal clear which you will love, I think you will enjoy how I laugh at your jokes and you will laugh at my jokes because I tell very good jokes.”

Your Date: “Umm, maybe you can tell me how we may be compatible?”

You: “Would you like to go home with me?”

Your Date: [internal] “Warning. Warning. Ruuuuuuuuun!”

You wouldn’t tell your Valentines Date your characteristics when they’re trying to get to know you. So, why do #B2BSaaS companies talk about features when their audience is trying to get to know them, followed by a request to book a demo without building the relationship.

#Marketing is not magic, it’s a medium for communication. Happy Valentines Day! #demandgeneration #b2bmarketing #digitalmarketing #startups

You go on a nice #Valentines date.

Your Date: “You seem like a nice person. Tell me a little bit about yourself.”

You: “I’m 5’11”, I have amazingly soft and wavy blond hair, my eyes are blue and crystal clear which you will love, I think you will enjoy how I laugh at your jokes and you will laugh at my jokes because I tell very good jokes.”

Your Date: “Umm, maybe you can tell me how we may be compatible?”

You: “Would you like to go home with me?”

Your Date: [internal] “Warning. Warning. Ruuuuuuuuun!”

You wouldn’t tell your Valentines Date your characteristics when they’re trying to get to know you. So, why do #B2BSaaS companies talk about features when their audience is trying to get to know them, followed by a request to book a demo without building the relationship.

#Marketing is not magic, it’s a medium for communication. Happy Valentines Day! #demandgeneration #b2bmarketing #digitalmarketing #startups

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