You wouldn’t tell your Valentines Date your characteristics when they’re trying to get to know you. So, why do #B2BSaaS companies talk about features when their audience is trying to get to know them...
You go on a nice #Valentines date.
Your Date: “You seem like a nice person. Tell me a little bit about yourself.”
You: “I’m 5’11”, I have amazingly soft and wavy blond hair, my eyes are blue and crystal clear which you will love, I think you will enjoy how I laugh at your jokes and you will laugh at my jokes because I tell very good jokes.”
Your Date: “Umm, maybe you can tell me how we may be compatible?”
You: “Would you like to go home with me?”
Your Date: [internal] “Warning. Warning. Ruuuuuuuuun!”
You wouldn’t tell your Valentines Date your characteristics when they’re trying to get to know you. So, why do #B2BSaaS companies talk about features when their audience is trying to get to know them, followed by a request to book a demo without building the relationship.
#Marketing is not magic, it’s a medium for communication. Happy Valentines Day! #demandgeneration #b2bmarketing #digitalmarketing #startups
You go on a nice #Valentines date.
Your Date: “You seem like a nice person. Tell me a little bit about yourself.”
You: “I’m 5’11”, I have amazingly soft and wavy blond hair, my eyes are blue and crystal clear which you will love, I think you will enjoy how I laugh at your jokes and you will laugh at my jokes because I tell very good jokes.”
Your Date: “Umm, maybe you can tell me how we may be compatible?”
You: “Would you like to go home with me?”
Your Date: [internal] “Warning. Warning. Ruuuuuuuuun!”
You wouldn’t tell your Valentines Date your characteristics when they’re trying to get to know you. So, why do #B2BSaaS companies talk about features when their audience is trying to get to know them, followed by a request to book a demo without building the relationship.
#Marketing is not magic, it’s a medium for communication. Happy Valentines Day! #demandgeneration #b2bmarketing #digitalmarketing #startups
Setting SaaS demand generation goals that are attainable for your organization and in line with KPIs for your business is critical. It's critical that your objectives address KPIs for your company and are realistic based on the advertising channels you're using, as well as the approach behind each.
When defining your SaaS demand generation strategy it's important to outline the fundamental metrics that will impact your startup and set clear expectations. Here are a few demand generation considerations we've learned from years of working with B2B SaaS startups.
The stages of a buyer’s journey are curated by your #B2BSaaS’ ability to execute on the fundamentals of...
