Play from the same sheet of music. If you don’t, you won’t create music; you’ll create chaos.
CMO: Paid media has only created $600k in revenue on a $500k spend. This isn’t working!
Marketing Manager: No, paid media has created $1.2M in revenue. Where are you getting your numbers from?
CMO: The paid media report!!!
Marketing Manager: What paid media report?!?!
CMO: The one I built using completely different measurement criteria that I didn’t tell you about or align with you on.
Marketing Manager: …
Play from the same sheet of music. If you don’t, you won’t create music; you’ll create chaos.
#b2bmarketing #demandgeneration
CMO: Paid media has only created $600k in revenue on a $500k spend. This isn’t working!
Marketing Manager: No, paid media has created $1.2M in revenue. Where are you getting your numbers from?
CMO: The paid media report!!!
Marketing Manager: What paid media report?!?!
CMO: The one I built using completely different measurement criteria that I didn’t tell you about or align with you on.
Marketing Manager: …
Play from the same sheet of music. If you don’t, you won’t create music; you’ll create chaos.
#b2bmarketing #demandgeneration
Setting SaaS demand generation goals that are attainable for your organization and in line with KPIs for your business is critical. It's critical that your objectives address KPIs for your company and are realistic based on the advertising channels you're using, as well as the approach behind each.
When defining your SaaS demand generation strategy it's important to outline the fundamental metrics that will impact your startup and set clear expectations. Here are a few demand generation considerations we've learned from years of working with B2B SaaS startups.
The stages of a buyer’s journey are curated by your #B2BSaaS’ ability to execute on the fundamentals of...
