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Play from the same sheet of music

Play from the same sheet of music. If you don’t, you won’t create music; you’ll create chaos.

Micro Post

CMO: Paid media has only created $600k in revenue on a $500k spend. This isn’t working!

Marketing Manager: No, paid media has created $1.2M in revenue. Where are you getting your numbers from?

CMO: The paid media report!!!

Marketing Manager: What paid media report?!?!

CMO: The one I built using completely different measurement criteria that I didn’t tell you about or align with you on.

Marketing Manager: …

Play from the same sheet of music. If you don’t, you won’t create music; you’ll create chaos.

#b2bmarketing #demandgeneration

CMO: Paid media has only created $600k in revenue on a $500k spend. This isn’t working!

Marketing Manager: No, paid media has created $1.2M in revenue. Where are you getting your numbers from?

CMO: The paid media report!!!

Marketing Manager: What paid media report?!?!

CMO: The one I built using completely different measurement criteria that I didn’t tell you about or align with you on.

Marketing Manager: …

Play from the same sheet of music. If you don’t, you won’t create music; you’ll create chaos.

#b2bmarketing #demandgeneration

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