You may think that technology is cool, but life is still a human game. Don’t think people don’t...
I post on LinkedIn.
People like and comment.
I get connection requests.
I accept a connection request.
[250 milliseconds later]
I get a DM with how this person loves to connect with likeminded people and they’d like to schedule a call to chat.
[internal dialog]
“This unauthentic ****** is using a bot to attempt to sell me something. Pathetic, weak, easy. Delete this person at once.”
You may think that technology is cool, but life is still a human game. Don’t think people don’t feel when you’re taking the easy road.
#Marketing is not magic, it’s a medium for communication. #demandgeneration #b2bmarketing #digitalmarketing #startups
I post on LinkedIn.
People like and comment.
I get connection requests.
I accept a connection request.
[250 milliseconds later]
I get a DM with how this person loves to connect with likeminded people and they’d like to schedule a call to chat.
[internal dialog]
“This unauthentic ****** is using a bot to attempt to sell me something. Pathetic, weak, easy. Delete this person at once.”
You may think that technology is cool, but life is still a human game. Don’t think people don’t feel when you’re taking the easy road.
#Marketing is not magic, it’s a medium for communication. #demandgeneration #b2bmarketing #digitalmarketing #startups
Setting SaaS demand generation goals that are attainable for your organization and in line with KPIs for your business is critical. It's critical that your objectives address KPIs for your company and are realistic based on the advertising channels you're using, as well as the approach behind each.
When defining your SaaS demand generation strategy it's important to outline the fundamental metrics that will impact your startup and set clear expectations. Here are a few demand generation considerations we've learned from years of working with B2B SaaS startups.
The stages of a buyer’s journey are curated by your #B2BSaaS’ ability to execute on the fundamentals of...
