Calculate your maximum target cost-per-lead by providing your average customer lifetime value (LTV), average lead-to-customer rate, and your average customer acquisition costs (optional).
Target Cost-per-lead (CPL)
Based on a average lifetime value of and a lead-to-customer rate of , a cost-per-lead of or less financially makes sense for your business. Keep in mind that your target cost-per-lead should be calculated for different channels, objectives, and content types based on the metrics associated with each.
