How to Allocate Budget Across Channels with Cristina Daroca @ Riverbed

Jonathan Bland, Cristina Daroca

About This Episode:

Allocating budget across many different channels is not easy. On this episode of The Demand Podcast, Jonathan Bland and Cristina Daroca, the Senior Director of Global Demand at Riverbed Technology, discuss the importance of looking beyond pipeline to see what’s working, where a marketer’s focus should lie, and how to allocate budget across channels.