Paid Media Budget by Revenue Goals Calculator

Calculate How Much Budget You Need to Hit Your Goals

We are on a mission to help B2B SaaS brands create and capture demand in a buyer centric way.

Assumptions

Assumptions based on provided company data.

Target Revenue

The total target revenue you are attempting to capture from this inititive.

Lifetime Value

The total lifetime value for your average customer.

Lead to Opp Rate

The lead-to-opp rate for your business on average.

Opp to Win Rate

The op-to-win rate for your business on average.

Web Conversion Rate

Your website conversion rate from click to lead form fill.

Average CPC

The average anticipated cost-per-click based on revenue goals.

Results

Results calculated from linear attribution and your provided company data.

Impressions Captured

The average number of impressions required.

Clicks Captured

The average number of click potential.

High-Intent Leads

The number of high-intent leads required to fuel downstream pipeline.

Opportunities

The number of opportunities required based on your lead-to-opp rate.

Closed Won Deals

The number of closed won deals required based on your opp-to-close rate.

Required Budget

Budget required to approach hitting your revenue goal.

ROAS

Return on ad spend based on your revenue goal.