About This Episode:

Join Jonathan Bland, the Co-Founder of Omni Lab, and Jesse McFarland, the Director of Demand Gen at VITAC. During this episode, they discuss the differences between Lead Gen and Demand Gen and dive into why companies are more concerned with generating leads & why brand marketing has become so important. They also touch on how to gauge the success of marketing, what metrics to track, how to optimize marketing, and what makes an effective campaign.