How to Measure Marketing & Define Your ICP w/ Sarah Breathnach (Head of Demand Gen @Hunters.ai)

Jonathan Bland, Sarah Breathnach

About This Episode:

Marketing is always changing. Join Jonathan Bland, the Co-Founder of Omni Lab, and Sarah Breathnach, the Head of Demand Gen at Hunters.ai, as they dive into everything from how to segment your audiences, to whether or not we need different messages for different clients, to why gated content guides aren’t working anymore and what marketers should create instead, on this episode of Demand.