Episode 27: How to Create a Targeting Strategy That Converts with Zach Short @ Gravitee

About this episode

Have you ever felt overwhelmed when it comes to creating a targeting strategy? If so, you’re not alone. When you create a targeting strategy, you don’t need to jump in head first with a ton of money. On this episode of The Demand Podcast, Omni Lab’s Co-Founder, Jonathan Bland, and Zachary Short, the Sr. Manager of Demand Gen at Gravitee discuss how to layer content across warm and cold layers and allocate budget, how to optimize for in-channel consumption, and how to create a long-term targeting strategy that will pay off.