Just like you wouldn’t list your personal traits on a first date, B2B SaaS companies shouldn’t dive straight into product features without first building a relationship with their audience. Focus on compatibility and connection before asking for the demo—it’s about establishing trust, not rushing the sale.
You go on a nice #Valentines date.
Your Date: “You seem like a nice person. Tell me a little bit about yourself.”
You: “I’m 5’11”, I have amazingly soft and wavy blond hair, my eyes are blue and crystal clear which you will love, I think you will enjoy how I laugh at your jokes and you will laugh at my jokes because I tell very good jokes.”
Your Date: “Umm, maybe you can tell me how we may be compatible?”
You: “Would you like to go home with me?”
Your Date: [internal] “Warning. Warning. Ruuuuuuuuun!”
You wouldn’t tell your Valentines Date your characteristics when they’re trying to get to know you. So, why do #B2BSaaS companies talk about features when their audience is trying to get to know them, followed by a request to book a demo without building the relationship.
#Marketing is not magic, it’s a medium for communication. Happy Valentines Day! #demandgeneration #b2bmarketing #digitalmarketing #startups
You go on a nice #Valentines date.
Your Date: “You seem like a nice person. Tell me a little bit about yourself.”
You: “I’m 5’11”, I have amazingly soft and wavy blond hair, my eyes are blue and crystal clear which you will love, I think you will enjoy how I laugh at your jokes and you will laugh at my jokes because I tell very good jokes.”
Your Date: “Umm, maybe you can tell me how we may be compatible?”
You: “Would you like to go home with me?”
Your Date: [internal] “Warning. Warning. Ruuuuuuuuun!”
You wouldn’t tell your Valentines Date your characteristics when they’re trying to get to know you. So, why do #B2BSaaS companies talk about features when their audience is trying to get to know them, followed by a request to book a demo without building the relationship.
#Marketing is not magic, it’s a medium for communication. Happy Valentines Day! #demandgeneration #b2bmarketing #digitalmarketing #startups
When shaping your startup’s B2B SaaS demand generation strategy, it’s crucial to remember that while you're testing advertising effectiveness, its success is tied to your product-market fit. Advertising is a tool for communication, not a shortcut to instant results.
Understanding your Ideal Customer Profile (ICP) is crucial for crafting a marketing plan that resonates with the right audience. By identifying both "Users," who will benefit directly from your product, and "Losers," decision-makers driven by loss aversion, you can tailor messaging that meets their needs and effectively positions your B2B SaaS for success.
Setting realistic SaaS demand generation objectives is crucial for aligning goals with your KPIs and ensuring your efforts are sustainable. By analyzing your historical data, such as conversion rates and CPC, you can set achievable targets, while also understanding that paid media alone may not be enough to meet ambitious goals—combining paid and non-paid efforts can drive long-term growth.
