For B2B startups, starting with broad, outcome-based messaging and gradually diving into more technical details ensures you engage every visitor, no matter their expertise. Begin from the top and guide your audience deeper, or risk losing them in confusion by starting too technical too soon.
Dive Deeper messaging for #B2B #Startups
⬇️ Start surface level: messaging to a wide audience with non-technical, easy-to-understand, outcome-based messaging.
⬇️ Dive deeper: provide easy access to areas of your website that allow a visitor to understand a more specific version of your core message as it relates to their industry, segment, or specific needs.
⬇️ Dive deepest: provide your technical visitors with easy access to the content and messaging that many #startups start with - technical, feature rich messaging that gets into the details.
Start from the top and dive deeper to provide clarity to all of your users, despite level of technical expertise.
Start from the bottom up to confuse your visitors and lose deals.
#Marketing is not magic, it’s a medium for communication. #demandgeneration #b2bmarketing #digitalmarketing #startups
Dive Deeper messaging for #B2B #Startups
⬇️ Start surface level: messaging to a wide audience with non-technical, easy-to-understand, outcome-based messaging.
⬇️ Dive deeper: provide easy access to areas of your website that allow a visitor to understand a more specific version of your core message as it relates to their industry, segment, or specific needs.
⬇️ Dive deepest: provide your technical visitors with easy access to the content and messaging that many #startups start with - technical, feature rich messaging that gets into the details.
Start from the top and dive deeper to provide clarity to all of your users, despite level of technical expertise.
Start from the bottom up to confuse your visitors and lose deals.
#Marketing is not magic, it’s a medium for communication. #demandgeneration #b2bmarketing #digitalmarketing #startups
Just like you wouldn’t list your personal traits on a first date, B2B SaaS companies shouldn’t dive straight into product features without first building a relationship with their audience. Focus on compatibility and connection before asking for the demo—it’s about establishing trust, not rushing the sale.
When shaping your startup’s B2B SaaS demand generation strategy, it’s crucial to remember that while you're testing advertising effectiveness, its success is tied to your product-market fit. Advertising is a tool for communication, not a shortcut to instant results.
Understanding your Ideal Customer Profile (ICP) is crucial for crafting a marketing plan that resonates with the right audience. By identifying both "Users," who will benefit directly from your product, and "Losers," decision-makers driven by loss aversion, you can tailor messaging that meets their needs and effectively positions your B2B SaaS for success.
